---
title: blog | B2B Marketing
description: B2B Marketing |
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# GR7 **Insights**

## Recent Articles

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[![](https://www.gr7marketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20showcases%20a%20modern%20office%20workspace%20featuring%20a%20large%20whiteboard%20filled%20with%20colorful%20postit%20notes%20and%20diagrams%20illustrating%20the%20EdTech%20Marketing%20Maturity%20Model%20In%20the%20foreground%20a%20diverse%20group%20of%20professionalstwo%20women%20and%20a%20manare%20engage.jpeg)](https://www.gr7marketing.com/blog/edtech-marketing-maturity-model)

[edtech marketing](https://www.gr7marketing.com/blog/tag/edtech-marketing), [edtech startup strategy](https://www.gr7marketing.com/blog/tag/edtech-startup-strategy), [B2B Marketing](https://www.gr7marketing.com/blog/tag/b2b-marketing), [B2B Sales](https://www.gr7marketing.com/blog/tag/b2b-sales), [higher education](https://www.gr7marketing.com/blog/tag/higher-education), [go-to-market](https://www.gr7marketing.com/blog/tag/go-to-market)

- [Gil Rogers](https://www.gr7marketing.com/blog/author/gil-rogers)
- April 1, 2025

### [Where Most EdTech Startups Get Stuck in Marketing (and How to Move Forward)](https://www.gr7marketing.com/blog/edtech-marketing-maturity-model)

 Introducing the EdTech Marketing Maturity Model If you’re leading an edtech startup trying to break into higher...

[Read more](https://www.gr7marketing.com/blog/edtech-marketing-maturity-model)

[![](https://www.gr7marketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20portrays%20a%20modern%20office%20environment%20bustling%20with%20activity%20where%20a%20diverse%20group%20of%20professionals%20is%20engaged%20in%20discussions%20about%20educational%20technology%20In%20the%20foreground%20a%20young%20woman%20with%20glasses%20is%20animatedly%20presenting%20a%20digital%20presen.jpeg)](https://www.gr7marketing.com/blog/bdr-strategy-for-edtech-higher-ed)

[edtech marketing](https://www.gr7marketing.com/blog/tag/edtech-marketing), [B2B Marketing](https://www.gr7marketing.com/blog/tag/b2b-marketing), [B2B Sales](https://www.gr7marketing.com/blog/tag/b2b-sales), [BDR Strategy](https://www.gr7marketing.com/blog/tag/bdr-strategy), [trust-based selling](https://www.gr7marketing.com/blog/tag/trust-based-selling)

- [Gil Rogers](https://www.gr7marketing.com/blog/author/gil-rogers)
- April 1, 2025

### [Outreach Isn’t Broken—But Most EdTech Teams Are Doing It Backwards](https://www.gr7marketing.com/blog/bdr-strategy-for-edtech-higher-ed)

 Trust and timing are everything in higher ed sales Even if you get the messaging right, higher ed won’t respond if...

[Read more](https://www.gr7marketing.com/blog/bdr-strategy-for-edtech-higher-ed)

[![](https://www.gr7marketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20with%20a%20minimalist%20design%20In%20the%20foreground%20a%20sleek%20wooden%20desk%20is%20cluttered%20with%20open%20notebooks%20a%20laptop%20and%20a%20steaming%20cup%20of%20coffee%20A%20large%20window%20allows%20natural%20light%20to%20flood%20the%20room%20illuminating%20a%20green%20p-1.jpeg)](https://www.gr7marketing.com/blog/higher-ed-doesnt-buy-like-everyone-else-start-here)

[edtech marketing](https://www.gr7marketing.com/blog/tag/edtech-marketing), [higher education sales](https://www.gr7marketing.com/blog/tag/higher-education-sales), [enrollment leaders](https://www.gr7marketing.com/blog/tag/enrollment-leaders), [edtech startup strategy](https://www.gr7marketing.com/blog/tag/edtech-startup-strategy), [B2B Marketing](https://www.gr7marketing.com/blog/tag/b2b-marketing), [higher ed buying cycle](https://www.gr7marketing.com/blog/tag/higher-ed-buying-cycle)

- [Gil Rogers](https://www.gr7marketing.com/blog/author/gil-rogers)
- March 27, 2025

### [Higher Ed Doesn’t Buy Like Everyone Else—Start Here](https://www.gr7marketing.com/blog/higher-ed-doesnt-buy-like-everyone-else-start-here)

 Why your pipeline might be stalling (and what to do instead) If you’re leading an edtech startup trying to break into...

[Read more](https://www.gr7marketing.com/blog/higher-ed-doesnt-buy-like-everyone-else-start-here)

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